When we first think of creating a website for our business, we often imagine just a series of static pages on the internet that people can go and read…
However, I say that this assumption couldn’t be further from the truth.
Throughout this article you’ll understand why. I’m going to share several ways in which we should make the most of our website:
1 – Increasing credibility
We all look for information on the most varied subjects on the Internet, including products and services. So if your company is there and appears prominently on the first page of Google, it will beat your competitors, who are often not there.
Imagine that someone is looking for information about your company and finds a well-designed professional website. The mental value that person places on your company will increase dramatically.
2 – Acquiring new contacts/leads
As visitors interact with your website, there are various ways of keeping in touch with them, such as , e-mail or telephone number.
There are various strategies for getting visitors to contact you, such as using a lead magnet.
Once this strategy is in place, your company can accumulate these new contacts, which can then be worked on through a well-designed email marketing campaign.
Remember: if these initial visitors have given up their contact details, they are visitors who are already interested in what your company has to sell. So it won’t be a shot in the dark, as is the case with many paid campaigns.
So these contacts are worth a lot!
3 – Expand
Imagine, for example, all the potential of linking your website with social channels such as LinkedIn or Facebook.
With a website and using digital marketing tools such as content marketing. The potential for acquiring new customers who would not be accessible through other channels is real.
4 – Saving Resources
By being able to present all your products, values, location, events etc… on the web, your company saves human resources that would otherwise be providing this information repeatedly to customers.
What value does it bring to have an operator spend several hours a day repeatedly explaining the location or opening hours of your company…? I think you understand what I’m getting at.
These resources can be channeled into growing your company, in an area where they make a real difference.
On a website you can also create a FAQ section with answers to the most frequently asked questions.
Contacting customers directly to provide information takes a lot of time.
Whether is talking directly on the phone or through messaging systems.
Of course, more human contact through voice is sometimes useful. Because it brings you closer to the customer, as well as a more human interaction. Of course it is, but let’s save that investment in human resources for when it really makes a difference.
In conclusion: your website provides all the information about services and products.
It’s as simple as that, with no time-consuming work for your team.
Advantage 5 – Cost-benefit ratio (ROI)
Although it may seem like a high investment at first, this is far from the reality.
A well-designed website is your best PR and over time your investment will pay for itself many times over.
Compared to classic media such as television, radio and newspapers, websites are relatively inexpensive. On the other hand, it saves you resources, as we discussed in the previous section.
Advantage 6 – Total control
On a website you have absolute control over what you want to share, when you want to share it and how you want to share it. There are no intermediary platforms on which your company depends to submit information, so there are no consequences when these platforms change their policies.
Whenever your company changes products, campaigns, etc., you can easily change this information on the website.
Advantage 7 – Pre-selection
On your website you can share testimonials from people who have been very happy with your services or products. You can also share your portfolio of work already done and case studies.
You’ve probably heard of Robert Cialdini’s 6 principles of persuasion. This is exactly one of them: the principle of social validation: “If others like it and are satisfied, I can probably do the same”.
Advantage 8 – 24 hours a day
Your company’s information can be found easily via a website. It is not dependent on the working hours of a fixed store.
It doesn’t matter if it’s a holiday, the weekend or the early hours of the morning.
Your future customers may be looking for exactly what your company offers!
Advantage 9 – Precise measuring systems
You can carefully measure all the customer’s steps on a website.
You can also see how the company is doing and how the public is reacting to the campaigns. With a website, you can measure the number of hits, peak traffic times, number of visitors and so on, pages viewed, CTA’s made.
