On-Page SEO

Summary Table

What are the factors?

The SEO On-Page ranking factors are as follows:

  • Url
  • Meta Title & Meta Description
  • H1 Headings and H2 Headings (throughout the article)
  • Content (which must contain the target keyword and words semantically related to the target keyword)
  • Anchor text
  • Internal Links
  • External Links
  • Images – image name and image Alt Text


The target keyword must be contained in the url of the page or article. For example, in the case of this article, its url contains “on-page-seo”.

Meta-Title & Meta-Description

Here we are trying to please two entities. One is google, the other is the user.  It will be important to incorporate the keyword a few times in this title and description. (We’re talking about the title and description that appears for each entry in the google search results).

H1 Headings and H2 Headings

The headings along the page are key to organizing the content, making it easier for the visitor to digest.

These headings are also a place that google’s crawling robots (and other search engines) pay special attention to. So having the keyword here is always a good idea.


We must check the competition. You have to write more content than the person who is already first for a given keyword.
We can check out the top of the competition to see how many times we should use the keyword throughout the content.

Anchor text

Anchor text is the usually blue, underlined letters that appear when we insert a link into a word or phrase. It also appears inside the buttons.
The anchor text should contain the keyword whenever possible.

Internal links

By internally linking the page in question to other pages on our site, we make it easier for google to crawl our site.

In addition, we obviously allow the user to spend more time on our site by jumping from page to page (which is a strong Seo signal for Google).

External links

We should only place links here to pages of sites that are of value to the visitor to our site.
The greater the authority of the site we link to, the better.


Here again, having the keyword in the image file name will be useful. 
In the Alt Text of the image we can also put the keyword at the same time as describing the content of the image.

This is a very interesting way of getting our images on google.

If you notice that we have a lot of images on our site with bizarre names like p. e.g.  1234984yt.jpeg , we should reload them with a proper name that makes sense for the keyword in question.

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