Despite knowing the impressive statistics on the use of smartphones/tablets and other gadgets these days, many companies still don’t present visitors with a responsive website adaptable to various types of screens/viewports, overlooking the advantages of a responsive website.
Making a special website just for smartphones/tablets has long since ceased to be a solution to this kind of problem of lack of responsiveness, not to mention that it would entail additional maintenance costs.
I believe that after reading this article, you will have a solid understanding of the importance of this subject.
1 – Better user experience (UX)
A positive user experience (UX) is fundamental to your success on the internet. For this to occur both on computers and on other screens of different sizes, it will be essential for the website tobe responsive and functional on all types of devices.
Responsive web design consists of making websites adapt to the visitors’ viewport. The viewport corresponds to the screen area that users have available on their devices to display the website.
The aim here is for the site to load quickly and smoothly. The user should not feel the need to zoom in on the mobile/tablet screen to use the website.
If a user is viewing your website for the first time on a small screen and is frustrated by the experience, there is a very high probability that they will leave immediately and go to another website, probably the competition.
On the other hand, if the user has a positive experience with the website, this same user will be much more likely to stay and perhaps, if everything is well aligned with your company’s strategy, become your customer.
In addition to smartphones and tablets, there are other devices capable of displaying websites, such as televisions, digital tables, watches, etc?
2 – Better SEO ranking
Responsive web design is an essential factor if your website is to appear in a good position in search engine results.
Having a responsive website is no longer a bonus. On the contrary, it is clearly a necessity, which can have a decisive impact on the growth of your business.
In short: a responsive website is a website whose architecture is designed to adapt to the screen dimensions of the visitor’s device.
3 – Easier and cheaper to maintain
A website with a responsive layout often makes it unnecessary to create mobile applications, which would increase costs.
This is another of the advantages of creating a responsive website today.
A responsive website makes your web presence faster and cheaper, allowing any changes to take effect on any type of device.
It’s easier to maintain a responsive website than to try to have several versions for all the devices on the market.
It therefore adds more time, and money, that you can invest in other important areas of your business.
